what is guerrilla marketing

What is guerrilla marketing? before I answer that question, please read a bit about the history of Guerrilla Marketing. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources.

What Is Guerilla Marketing?

Marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. This article touches on the history (Marlboro Man) – and the future (the Internet) – of guerilla marketing.

Certified Guerrilla Marketing Coaches

A directory of certified Guerrilla Marketing Coaches that can help you develop your guerrilla marketing strategy.

 

Guerrillas in Our Midst

A group of simple, surprisingly inexpensive and very effective guerrilla techniques that have been proven by marketers in the real world

Online Guerilla Course

This online course is from Jay Conrad Levison, the man who coined the phrase “Guerrilla Marketing” in his benchmark book. Learn about and sign up for "Guerrilla Marketing for the New Millenium."